Brentford FC caps junior tickets at £10 for away fans
Brentford FC has launched a new initiative - Gen10 - to 'keep football affordable for the next generation of fans'.
For the rest of this season, travelling junior fans will pay no more than £10 to watch Brentford in the Premier League the club confirm.
Whether that is youngsters supporting the Bees on the road, or under 18 away fans travelling to watch their team face Brentford at the Gtech Community Stadium.
The club said: "Football is for everyone, and Gen10 is our commitment to ensuring the next generation grows up in love with the game, not priced out of it."
Under the Gen10 initiative, Brentford FC will subsidise the cost of junior away tickets at Premier League matches where the host club charges more than £10, to help reduce the overall cost of supporting the Bees on the road.
The club will also reduce league ticket prices at the Gtech Community Stadium to £10 for all visiting under 18s.
Currently tickets can cost as much as £25 at away matches in the Premier League for under 18s.
The Gen10 initiative builds on the Premier League's £30 price cap for adult away tickets.
"We want to go a step further and that's why we are extending this principle to young supporters, demonstrating that more can be done to ensure football is accessible for families and young people," said Brentford FC.
Jon Varney, Brentford FC chief executive, commented: "Gen10 is a statement of intent. We're putting young fans first to ensure they can watch their team on the road by keeping football affordable and accessible.
"Clubs have the power to make the game more affordable for everyone and to challenge rising costs for supporters and we want to play our part. We hope other clubs follow this initiative."
Thomas Frank, Brentford FC head coach, added: "Incredible away support makes a massive difference to us.
"The energy and noise from our travelling fans inspires the players and creates an atmosphere that has helped us get some top, top results over the last few years.
"This is a great initiative that is about the future of football. We're making it easier for young fans to be part of those special moments and be on the journey with us.
"We know that seeing us win a long way from home gives memories that last forever.
"Togetherness with our fans, both home and away, is crucial to what we're building here and I hope this will help us see full away ends at our matches for the rest of the season."
Jon Varney continued: "Gen10 is part of Brentford's long-term vision and is just one way we are supporting our fans away from home.
"We have subsidised travel for certain fixtures and are the first club in the country to introduce a 20% discount for fans travelling to away matches via Trainline's 'I Came By Train' scheme.
"We also remain one of the most affordable places for our home fans to enjoy Premier League football with season ticket prices frozen for the 2025/26 season."
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