THE University of West London (UWL) is set to launch a new record label.

The label, set to be officially launched in September, will be distributed by AWAL, in a major new collaboration.

This new label will offer students a unique space to release new music, while at the same time offer industry experience to music management students who will work directly with the signed artists.

This is the first initiative of its kind to help new artists access global streaming platforms through student management, as they navigate the professional side of the industry while at the same time completing their university studies.

All students taken on by the label will have their music distributed by AWAL onto streaming platforms and be offered ongoing support in all areas of business activity.

Professor Anthony Woodman, Deputy Vice-Chancellor at UWL, said: "This is an incredible opportunity for UWL to be at the heart of the creation and distribution of new music in an industry-leading initiative.

"We have so much talent here at the University, not just in our performers and musicians, but across all areas of recording and management.

"This deal with AWAL will not only celebrate that by promoting music by our students but allow them to be part of a competitive industry as they study.

"Offering direct and relevant experience is key to all of our courses and this is another way that we are supporting and nurturing our students as they launch rewarding careers in the music industry."