RISHI Krishna has spent all his life in Ealing, first in Perivale and now Acton.

His background has always been in business and IT, owning a digital agency, whereas his wife is a doctor.

In 2015, she was choosing her specialty and she opted for acute hospital medicine over becoming a GP, partly because she did not want to spend large amounts of time simply filling out repeat prescriptions.

Krishna told Nub News: "She enjoys being challenged and often lots of GPs deal with very basic medical needs, which could be done by other members of the team."

That's when he decided to set up Pharmica, an online pharmacy that cuts out the need to see a GP for certain basic health needs.

With Pharmica, patients can go onto their website and fill out their online consultation questionnaire and then receive the medicine they need, similarly to a prescription from a GP.

Pharmica has an office in Central London, but customers don't have to go in for a consultation, everything is done online.

Pharmica offers a variety of medicines for hair loss, weight loss,

asthma, hay fever, the flu and even erectile dysfunction, among others.

"What makes us innovative, is that when we launched six years ago, patients had to go to the GP or hair loss experts for an in-person consultation on trivial matters and then go to the pharmacy and collect their medication, whereas with us, all that hassle has been removed.

"Once we do our online consultation, we send out the prescription so the patient doesn't have to leave their home at all, and GPs' time isn't taken up by simple tasks, and they can instead focus on helping those that are in more serious need.

"It's important to stress that we only offer medication that is safe to be sold from a distance without an in-person consultation" added Krishna.

Krishna takes great pride in making Pharmica user friendly and having really good customer service and patient care.

He said: "We have a phone number you can call anytime, along with a live chat service and we're open seven days a week for orders.

"We've managed to grow so quickly in only a few years because of our great customer service which has resulted in over 70,000 positive reviews."

Pharmica is offering 10% off any treatment with promo code EALING10.